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Supercharge ROI by Rebuilding Content Marketing Around Your Customer!

Marketing has always been about my brand, my product, my company. That’s “inside-out” marketing. Today, customers hate it—and ignore it. What does work? Customized messages they already care about. Marketing that respects their time and gives them immediate value in exchange for their attention. Marketing that’s “outside-in.”

Now, two renowned digital marketing thought leaders show how to integrate content marketing with Big Data to create high-ROI, outside-in marketing. James Mathewson and Mike Moran share new practices, techniques, guidelines, and metrics for engaging on your customers’ terms, using their.
Outside-In Marketing: Using Big Data to Guide your Content Marketing (IBM Press) download
download Outside-In Marketing: Using Big Data to Guide your Content Marketing (IBM Press) pdf free
Outside-In Marketing: Using Big Data to Guide your Content Marketing (IBM Press) pdf download